Innovation can enable firms to achieve superior performance and competitive advantage in the global marketplace. In today’s dynamic business environment, managers are challenged to provide innovative ideas for new products, services, markets and business models.
This Masters degree provides you with the skills and knowledge to successfully manage innovation within the global economy. It will help you appreciate the dynamics and complexity of innovation, understand how to explore and identify opportunities, and give you the skills to be able to respond.Through a combination of theoretical and practical teaching, you will be equipped to design, lead and implement all types of innovation within an organisation. You’ll learn a range of management strategies and practices, which will help you to identify opportunities and coordinate knowledge. The programme is ideal if you wish to gain expertise in leading strategic innovation initiatives, developing new ventures, products and services.