Overview

This course offers you the opportunity to combine a comprehensive understanding of the functions and processes involved in managing organisations, with a specialisation in marketing.

You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in key aspects of business such as accounting practices and supply chain management.

Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to distribution and logistics or management consulting. Throughout the course you’ll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.