SYLLABI & COURSES STRUCTURE- Go University- Ghana/Global

 

 

 

FAQ: Applying to Graduate School- Go University

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Q:What is the purpose of graduate school?

 

Undergraduate education gives students a broad, general education.

Graduate education provides students with more advanced learning in a specialized discipline or sub-discipline.

Graduate school gives an in-depth understanding such that the student becomes something of an

expert in the topic of study. A good graduate program also teaches advanced skills in such areas as problem-solving, mathematics, writing, oral presentation, and technology, each as applied to the particular field of study.

 

Q:What is the different between M.A./M.Sc. and Ph.D. programs?

 

M.A./M.S. and Ph.D. students usually take the same courses, although Ph.D. students may be required to take more courses than M.A./M.Sc. students (sometimes the opposite is true).

 

The major difference between these degrees is in the level of original thinking that is expected.

Ph.D.’s are trained to be leaders of research and research groups, conceiving and promoting new

ideas. M.A./M.Sc. students, on the other hand, are trained to participate as part of a team carrying

out advanced work. They may or may not become team leaders.

 

Q:When should I go to graduate school?

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Graduate school is appropriate at any age and stage of life. Some students go to graduate school

directly after finishing their undergraduate education. However, many others undertake graduate

studies after having been out of school for some period of time. You should go to graduate

school when you are ready to get the most out of the experience. The purpose of graduate schooling is to learn material

that you expect to use professionally or want to know for personal satisfaction.

 

Q:Where should I apply to graduate school?

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You should apply to graduate programs that offer courses of study that you are interested in and

that have faculty who are known for their expertise in your area of interest.

Always remember one thing: if you are in doubt about whether or not you are qualified for a

graduate program, apply to that program and let them make the decision about whether or not

they want you. You may not be a good judge about which graduate programs will want you as a

student and which will not want you. JUST APPLY TO US NOW AND LET US BE THE JUDGE.

 

Q:How important are my test scores and gentsrades for my graduate school application?

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Graduate applications are evaluated by the department to which you apply, and every department

evaluates graduate applications different. Include your undergraduate or advanced diploma certificates.

Mature students with higher education or specialist education with long term working experience may apply.

 

Q:What is a Curriculum Vitae (CV)?

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You must attach your CV to your application.

A CV is a summary document listing all of your professional experience and publications or

other products. You should list and briefly summarize each professional position you have had,

state all professional affiliations in professional societies (and any offices held), mention any

awards or scholarships you have received, patents acquired, and list all publications, both those

pertinent to you work as well as other published material of note. Special items such as project

reports, computer programs, conferences organized, etc., should also be mentioned. A CV

should be concise but informative about all aspects of your professional work.

 

Q:How should I write a statement of purpose?

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A statement of purpose is used by the faculty evaluating graduate applications to determine how

well an applicant will fit into their graduate program. A statement of purpose will also be used

to help match up a graduate student with interested faculty. Be as specific as possible about your

goals for graduate study and for your professional aspirations beyond graduate school. Also,

give a concise summary of any relevant work or experience in your background that has

prepared you for graduate work or has honed your professional interests.

Also, be sure your statement of purpose is well written, since it may be the only writing sample upon which your

written skills can be evaluated directly.

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Q:How important are letters of recommendation for my graduate school application?

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Letters of recommendation from faculty members who have taught you or supervised a major

piece of work (i.e., undergraduate thesis, summer research project, laboratory research assistant,

etc.) are the most valuable if they substantiate your capabilities, especially the ability to do creative work with minimal supervision. Letters from persons outside academia are less useful, since they seldom can evaluate the potential for outstanding academic performance.

 

Q:What financial aid is available for graduate school?

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Financial aid can take the form of  from government and private agencies. Government

and private loans are also available. There are many sources of graduate school funding available, and so it is to your advantage to learn about them and apply for them.

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Steps for Admission

Explore

With nearly 50 fields of study, your critical first step in the

admission process is to identify the field  in with which

you wish to study.

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Prepare

At Go University, graduate admissions decisions are made

by Graduate committee in your proposed field of study. 

Although the Graduate School coordinates the

admission process and establishes minimum requirements

for admission, application deadlines and additional

requirementsvary by field of study and degree program.

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Apply

All application materials should be uploaded with your online application.  Please do not send unsolicited additional materials to your proposed field of study or the Graduate School. 

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Check your status

You may check the status of your application by mail. Please allow at least 7 days for your status to be updated.

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• MA Advertising and Marketing

18 months duration

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Overview

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Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing strategy and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful marketing career.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

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Entry requirements

A bachelor degree  in any subject.

The course is most suitable for those who have a general business or non-business background, but we welcome applications from those who have previously studied marketing.

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Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying

• Two academic references

• A personal statement

• An up-to-date CV

• Evidence of your English language qualifications, if English is not your language.

• A letter of sponsorship, if you are being sponsored

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• COURSE CONTENT

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• Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

• You’ll gain an insight into consumer behaviour and marketing research, as well as building your understanding of the ways in which brands communicate with their audiences with modules in PR and corporate communications and marketing communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape.

• Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital or interactive marketing.

• The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

• Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates

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• Course structure

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• You’ll take eight compulsory modules and either a dissertation or a consultancy project. In addition, you’ll choose two optional modules.

• Compulsory modules

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• - Consumer Behaviour
  - Marketing Communications
  - Advertising
  - Global Strategic Marketing
  - Media Planning and Strategy
  - Public Relations and Corporate Communications
  - Marketing Research
  - Professional Skills and Employability
  - Dissertation OR Marketing Consultancy Project

• -Optional Modules

•  Brand Management and Corporate Identity

• - Sales Promotion and Sponsorship
  - Social Media Marketing
  - Direct, Digital and Interactive Marketing

• For more information on typical modules, read Advertising and Marketing MA in our programme catalogue after enrollment.

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• Learning and teaching

• .We use a variety of different teaching methods such as lectures, seminars, tutorials, practicals and workshops. Optional modules may use an even wider range including group learning or computer classes. Independent study is also vital to this programme, allowing you to develop your skills and prepare for taught sessions and assessments.

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• Assessment

• You’ll also be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.