SYLLABI & COURSES STRUCTURE- Go University- Ghana/Global

Go University 2016/17/18/1

BA MARKETING

• Overview

  This course offers you the opportunity to combine a comprehensive understanding of the functions and processes involved in managing organisations, with a specialisation in marketing.

  You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in key aspects of business such as accounting practices and supply chain management.

  Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to distribution and logistics or management consulting. Throughout the course you’ll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.

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• Course content

  Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

  Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

  You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.

  There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.

  Through your choice of optional modules, you could explore topics such as gender and equality at work or logistics.

  The course culminates with your dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management topic of your choice.

  Course structure

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  Year 1

  Compulsory modules

  • Personal Tutorials for Marketing 20 credits

  • Accounting for Managers 10 credits

  • Organisational Behaviour 20 credits

  • Fundamentals of Marketing 20 credits

  • Starting Your Own Business 10 credits

  • Economics for Management 20 credits

  Year 2

  Compulsory modules

  • Consumer Behaviour 20 credits

  • Information in Organisations 10 credits

  • Marketing Research 20 credits

  • Organisational Behaviour in Practice 10 credits

  • Operations and Supply Chain Management 10 credits

  • Corporate Social Responsibility 10 credits

  • How Managers Make Decisions 10 credits

  Optional modules

  • History on the High Street 20 credits

  • American Business History 20 credits

  • Global Business History 20 credits

  • From Study to Work 10 credits

  • Advanced Management Decision Making 10 credits

  • Business and the Legal Environment 20 credits

  • Managing International Business 20 credits

  Year 3

  Compulsory modules

  • Strategic Management 20 credits

  • International Marketing 10 credits

  • Dissertation in Management 20 credits

  • Advertising and Promotional Management 10 credits

  • Marketing Strategy 20 credits

  Optional modules

  • Gender and Equality at Work in Comparative Perspective 20 credits

  • Information Management in Organisations 10 credits

  • International Business Management 20 credits

  • Managing Across Cultures 20 credits

  • Contemporary Management Consulting 20 credits

  • Strategic Human Resource Management 20 credits

  • Management Decision Making 20 credits

  • Employment Law 20 credits

  • Physical Distribution and Logistics 10 credits

  For more information on typical modules, read Management with Marketing BA in programme catalogue after enrollment.

   

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  Learning and teaching

  You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

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  Assessment

  We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life, These are likely to include coursework, exams, oral presentations, group reports and dissertations.

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