SYLLABI & COURSES STRUCTURE- Go University- Ghana/Global

 

 

 

FAQ: Applying to Graduate School- Go University

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Q:What is the purpose of graduate school?

 

Undergraduate education gives students a broad, general education.

Graduate education provides students with more advanced learning in a specialized discipline or sub-discipline.

Graduate school gives an in-depth understanding such that the student becomes something of an

expert in the topic of study. A good graduate program also teaches advanced skills in such areas as problem-solving, mathematics, writing, oral presentation, and technology, each as applied to the particular field of study.

 

Q:What is the different between M.A./M.Sc. and Ph.D. programs?

 

M.A./M.S. and Ph.D. students usually take the same courses, although Ph.D. students may be required to take more courses than M.A./M.Sc. students (sometimes the opposite is true).

 

The major difference between these degrees is in the level of original thinking that is expected.

Ph.D.’s are trained to be leaders of research and research groups, conceiving and promoting new

ideas. M.A./M.Sc. students, on the other hand, are trained to participate as part of a team carrying

out advanced work. They may or may not become team leaders.

 

Q:When should I go to graduate school?

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Graduate school is appropriate at any age and stage of life. Some students go to graduate school

directly after finishing their undergraduate education. However, many others undertake graduate

studies after having been out of school for some period of time. You should go to graduate

school when you are ready to get the most out of the experience. The purpose of graduate schooling is to learn material

that you expect to use professionally or want to know for personal satisfaction.

 

Q:Where should I apply to graduate school?

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You should apply to graduate programs that offer courses of study that you are interested in and

that have faculty who are known for their expertise in your area of interest.

Always remember one thing: if you are in doubt about whether or not you are qualified for a

graduate program, apply to that program and let them make the decision about whether or not

they want you. You may not be a good judge about which graduate programs will want you as a

student and which will not want you. JUST APPLY TO US NOW AND LET US BE THE JUDGE.

 

Q:How important are my test scores and gentsrades for my graduate school application?

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Graduate applications are evaluated by the department to which you apply, and every department

evaluates graduate applications different. Include your undergraduate or advanced diploma certificates.

Mature students with higher education or specialist education with long term working experience may apply.

 

Q:What is a Curriculum Vitae (CV)?

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You must attach your CV to your application.

A CV is a summary document listing all of your professional experience and publications or

other products. You should list and briefly summarize each professional position you have had,

state all professional affiliations in professional societies (and any offices held), mention any

awards or scholarships you have received, patents acquired, and list all publications, both those

pertinent to you work as well as other published material of note. Special items such as project

reports, computer programs, conferences organized, etc., should also be mentioned. A CV

should be concise but informative about all aspects of your professional work.

 

Q:How should I write a statement of purpose?

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A statement of purpose is used by the faculty evaluating graduate applications to determine how

well an applicant will fit into their graduate program. A statement of purpose will also be used

to help match up a graduate student with interested faculty. Be as specific as possible about your

goals for graduate study and for your professional aspirations beyond graduate school. Also,

give a concise summary of any relevant work or experience in your background that has

prepared you for graduate work or has honed your professional interests.

Also, be sure your statement of purpose is well written, since it may be the only writing sample upon which your

written skills can be evaluated directly.

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Q:How important are letters of recommendation for my graduate school application?

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Letters of recommendation from faculty members who have taught you or supervised a major

piece of work (i.e., undergraduate thesis, summer research project, laboratory research assistant,

etc.) are the most valuable if they substantiate your capabilities, especially the ability to do creative work with minimal supervision. Letters from persons outside academia are less useful, since they seldom can evaluate the potential for outstanding academic performance.

 

Q:What financial aid is available for graduate school?

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Financial aid can take the form of  from government and private agencies. Government

and private loans are also available. There are many sources of graduate school funding available, and so it is to your advantage to learn about them and apply for them.

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Steps for Admission

Explore

With nearly 50 fields of study, your critical first step in the

admission process is to identify the field  in with which

you wish to study.

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Prepare

At Go University, graduate admissions decisions are made

by Graduate committee in your proposed field of study. 

Although the Graduate School coordinates the

admission process and establishes minimum requirements

for admission, application deadlines and additional

requirements vary by field of study and degree program.

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Apply

All application materials should be uploaded with your online application.  Please do not send unsolicited additional materials to your proposed field of study or the Graduate School. 

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Check your status

You may check the status of your application by mail. Please allow at least 7 days for your status to be updated.

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•  MSc Consumer Analytics and Marketing Strategy

18 months duration

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Overview

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

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Entry requirements

A bachelor degree in any subject

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Documents and information you’ll need

• A copy of your degree certificate and transcript, or a partial transcript if you’re still studying

• Two academic references

• A personal statement

• An up-to-date CV

• Evidence of your English language qualifications, if English is not your language.

• A letter of sponsorship, if you are being sponsored

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• COURSE CONTENT

• Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

• You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

• Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

• Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

• By the end of the programme, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

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• Course structure

• These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

• You’ll take ten compulsory modules and choose one further optional module.

• Compulsory modules

• - Applied GIS and Retail Modelling
  - Big Data and Consumer Analytics
  - Business Analytics and Decision Science
  - Consumer Behaviour
  - Consumer Data Analysis and Visualisation
  - Direct, Digital and Interactive Marketing
  - Marketing Research Consultancy Project
  - Marketing Strategy
  - Predictive Analytics
  - Dissertation

• Optional modules

• - Applied Population and Demographic Analysis
  - Corporate Social Responsibility and Sustainability
  - Internal Communications and Change Management

• For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in programme catalogue

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• Learning and teaching

• .We use a variety of different teaching methods such as lectures, seminars, tutorials, work-based learning, fieldwork and workshops. Independent study is also vital to this programme, allowing you to develop your skills and prepare for taught sessions and assessments.

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• Assessment

• You’ll also be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.